About
Hi, Welcome to the Creative Force podcast. This week I speak with Jan Touchberry. Jan is a multi-passionate entrepreneur and the host of the Her Faith at Work podcast and. In this week’s episode, we talk about How Text Marketing Can Save Your Business. Text marketing is an often overlooked tool, but Jan shares how it can make a huge difference in reaching your audience, driving sales, and keeping your business thriving. Don’t miss her practical tips and insights on this game-changing strategy!
My Takeaways
Every vocation should be ministry when you are a follower of Jesus.
If you have an open rate of 30% or higher that is great for email marketing. Text marketing however has an open rate of 90% and higher.
On average people look at a message they receive within 45 seconds of receiving it.
Text marketing has the unique ability to connect on a very human conversational level.
Text marketing can help you forge strong client bonds. For example collecting your client’s birthday and sending then a gift card.
Text marketing doesn’t take the place of email marketing. They work together.
When texting do the following:
Have a 140 character limit with clickable call to action.
Infuse your voice and personality into the text.
Think of time zones when texting especially if you have clients in other time zones then you.
You have to have an unsubscribe when people enter a text marketing funnel. Once a person texts STOP you can’t add them to any other campaigns they would have to opt-in again. PRO TIP – Set up different words for different campaigns like “pause”. “not now” or “good-bye.” This way you can still send them a different campaign in the future.
Automation frees up your time so you can focus on the things you do best!
Create an opt-in form to collect email and phone number.
If God plants something in you He has given you what you need to stand out from the crowd.
Resources
Project Broadcast (this is an affiliate link, you will receive a discount)